1912 About Us …

Advert for the Bugler Alarm Clock

Why was the patented Bugler Alarm so novel?

Previously alarms had to be wound and set each day and when they rang they continued to ring until turned off or the spring ran down.

The Bugler Alarm rang for a fixed time conserving the spring for the following days. It was so loud that there was no danger of someone over sleeping. The advertising used Lord Kitchener’s phrase “Wake up England” and you will with Thomas Fattorini’s Bugler Alarm. It would last for fourteen days at a winding.

It had the option to omit the ring on the seventh day, Sunday, if desired. Note that Saturday was a working day in 1910!